A year ago, I attended a seminar in our college that talked about creating a brand. I suddenly became interested because the speakers were some of the most famous people in the business and showbiz world in the Philippines. They have already created the brand within them, but as a student, how important is branding?
Being an entrepreneur student, of course one of the greatest things that I want to accomplish is to have my own business. But creating a business is not that easy. We all know how brand plays an important role in helping our customers to recognize our products. Brand is needed in a business so that one could distinguish your business from other businesses and yours be above the rest. Like what the other successful business has established, they have already proven their company to their customers that they are someone that should be trusted and be patronized.
For me, branding has always been a part of the person behind it. One of the greatest factors of branding is that people who are behind of it are the first ones to be known before the business and the products. That is why Henry Sy and Lucio Tan are already brands without their companies. Whenever there is a person, personality comes next.
Just what our first speaker Wilfido Samson said that made an impact on us, “If you don’t have a smiling face, don’t open a business/shop.” He is actually correct if you are going to think about it. What is the purpose of opening up a business if you can’t have a good relation with your customers? Customer is one of the most important things in business.
In the one minute entrepreneur, it is said that “Make customers feel that they are given the importance.” Because they are the reason why the company exists, they are the ones that could decide whether to have a trust in your company or not. Customers should always be placed in the center. In significance with smiling, you tell your customers how delightful you are to see them; they are feeling that they are important.
The second speaker, Mr. Boy Abunda was more on the experiential side. He said that brand equity is being who you are without any comparison of others. It defines who you are and you don’t have to be liked by anyone else. Branding yourself is simply being you. Things that you do and love to do, and what makes you happy to do it. You don’t have to think of what other people are going to say, if you love what you are doing, fight for it.
“You are okay, who ever says you’re not, is the biggest liar in the world.” That is one strong quotation of Mr. Boy Abunda. He said that if there is one thing that is hard in branding, is facing all the negative comments, allegations and criticisms that people might throw at you. But what is harder when you are already on top, is to maintain it.
“Branding is simply a story, and each one of us has a story to tell.” As what other successful people have gone through before reaching their position right now, everyone of us has a story, story of failures, story of downfall, story of encouragement, story of determination, and story of success. We are the story tellers, because we create the story. We decide for ourselves.
“Create the highest vision, and dream the biggest dreams.” Similar to the one that is stated in one minute entrepreneur, you have to dream big if you want to achieve something. Some people never got to have the opportunity of being successful because he dreams too small. Always remember that you become successful the minute you think of success. “You become what you believe.”