Understanding Marketing Better

Philip Kotler

Marketing is essential when people are engaged into buying and selling products or services. We see marketing everyday and even consider it as a part of our lives. It has indeed become one of the widest fields and one of the most famous authors who further explained and studied Marketing is Philip Kotler. Through the years, Marketing has moved and evolved from different focuses but still stays strong. One of the main problems Marketing encountered was people’s confusion whether it belongs to the business or non-business area. In order for us to understand more on Marketing, we must first go to its different concepts.

One of which is Marketing’s three stages of consciousness. Consciousness One’s core concept in understanding Marketing is “Market Transactions”. It takes place when a certain transaction of a products or services is made and transferred from one party to another in return to a payment or the like. Consciousness two on the other hand contrasts consciousness one because it doesn’t consider payment as an important factor in defining Marketing because it states that a product is something that is valuable to someone, whether a charge is made or not. A perfect example for this is a church. Its customers are actually its followers: it doesn’t require them to pay but the people values it so they give donations and charity works. Therefore, a transaction has already been made without purchasing. Whenever there are people or customers, there is Marketing and therefore, Marketing can be attained even without purchasing. Consciousness three is more realistic than the other two consciousnesses. It requires organizations to have a certain connection not only with its customers but also with its external environment. Consciousness three’s core concept is transactions and therefore; marketing can be applied to any two parties that seek to exchange values from one another.

The second concept to be considered is the four (4) axioms of Marketing. Axiom one states that Marketing involves two or more social units, each consisting of one or more human actors. This means that Marketing is only applicable to human beings and not allowed when a particular person is engaged in an activity that includes only himself. Axiom two implies that at least one of social units is seeking a specific response from one or more other units concerning some social object. Axiom two implies that Marketing is more on the “selling” side rather than the “buying”. The person who is getting the products so that he can sell it is the one engaged in Marketing rather than the buyer who just buys the said product. But if in instance, the buyer bargains with the seller, he too is engaged in Marketing. The third axiom on the other hand, states that the market’s response probability is not fixed. It is the probability that market will be able to produce the desired response. It is considered when the marketing activity is free with the desired response. If it can’t respond to the social object, then there is no market. The last one is Axiom four. It states that Marketing is the attempt to produce the desired response by creating and offering values to the market. It means that because the market’s response is voluntary, you have to make the product valuable to your customers.

Marketing typologies can be constructed through Target Market Typology, where the goal is to determine, classify, and distinguish different public where one can find a good opportunity to direct his market activity. The scenario of this typology is to use the resources of its supporters into producing the product which goes directly to consumers or through agents. Product Typology on the other hand, is another basis of the typology of marketing where the product is no longer restricted to commercial goods and services. Its goal is to determine which product will fit the different publics. In the Marketer Typology, the seller considers that there is business and non-business organizations in a market and he has to consider the different types of those organizations according to its formal character.

Unlike other authors, Philip Kotler did not only defined marketing, he also added further explanations and  made some contrasts of each theories in order to fully comprehend the core concept of Marketing and apply it in our daily life. In a student’s perspective, Kotler’s concept in Marketing actually helps in differentiating and understanding more the different theories in marketing as well as seeing what marketing is and picturing out how it is being used in the business world. Marketing can be both in business and non-business organizations for as long as there are interactions and exchanges of value between the two parties commonly between seller and buyer of goods and/or services. As people dwell into transactions in everyday life, we will realize that Marketing will always be applied and therefore it is inevitably essential for us to comprehend how it works.

21 thoughts on “Understanding Marketing Better

  1. Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get something done.

  2. A person necessarily help to make significantly articles I’d state. That is the first time I frequented your web page and to this point? I amazed with the analysis you made to make this actual publish amazing. Wonderful task! Austin Locksmith 178 W 3rd St Austin, TX 78701 (512) 271-5519

  3. A person essentially help to make seriously articles I would state. This is the very first time I frequented your web page and thus far? I amazed with the research you made to make this particular publish incredible. Magnificent job!

  4. Nice info! I recently discovered your blog your site and have been reading along. I believed I would go away my 1st comment. I don’t understand what to say except that I’ve got enjoyed reading.

  5. Please let me know if you’re looking for a writer for your blog. You have some really good articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some content for your blog in exchange for a link back to mine. Please blast me an email if interested. Kudos!

  6. I intended to create you the very small note to finally say thanks a lot as before for all the stunning solutions you have featured in this article. It has been certainly pretty open-handed of you to make easily all that many individuals would have sold for an e book to end up making some cash for themselves, precisely seeing that you could possibly have done it in the event you decided. These things in addition worked like the good way to know that someone else have the same zeal much like my own to see much more in regard to this issue. I believe there are millions of more pleasant times ahead for folks who looked at your blog post.

  7. I and also my buddies have already been reading the excellent ideas from the website and then all of a sudden got an awful feeling I had not thanked the blog owner for those tips. All of the guys are actually absolutely thrilled to read through them and already have pretty much been enjoying them. We appreciate you getting quite helpful and also for making a choice on this form of useful themes millions of individuals are really desperate to be informed on. My very own sincere regret for not expressing gratitude to you soone

  8. I precisely had to say thanks once again. I do not know what I might have accomplished without the type of tricks contributed by you over my industry. Previously it was a very frustrating concern in my position, nevertheless being able to see a skilled technique you resolved the issue made me to jump with gladness. I am just happier for your support and as well , hope that you realize what an amazing job that you’re carrying out training most people via a site. Most probably you’ve never met all of us.

  9. I tend not to comment, but I browsed some responses on this page Understanding Marketing Better Harleychua's Blog. I actually do have a couple of questions for you if you do not mind. Is it simply me or do some of the responses come across like they are written by brain dead folks? 😛 And, if you are posting on additional online sites, I’d like to keep up with you. Would you list of all of all your shared pages like your twitter feed, Facebook page or linkedin profile?

  10. First of all I need to say very good page! I obtained an instant question which will I’d need to find out if you don’t mind. I was interested to learn the way you center your mind and clear your brain before article writing. We have use a hard time clearing my head in enabling my head out. I really do get pleasure from writing but it really just is apparently the first 8-10 minutes usually are wasted just working out where to start. Any specific suggestions or perhaps hints? Xox!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s